Original article Total Telecom:Read More
Interview
We caught up with Ehsan Ahmadi, CEO of VOX Solutions, to discuss the many monetisation opportunities offered by AI and why telcos must evolve to take advantage
You founded VOX Solutions back in 2010 – how has the industry changed since then and what has that meant for VOX?
The telecom industry used to be a walled garden. Now? It’s a battlefield. Traditional telcos aren’t just competing with each other anymore, they’re up against tech giants, AI-driven platforms, and cloud-based disruptors. If you’re not innovating, you’re dying.
VOX Solutions saw this shift early. We’ve been building automation, AI-driven and smarter monetisation solutions such as A2P Voice/flash call monetisation, A2P SMS monetisation and Ad-tech to help telcos survive, and thrive, in a market that’s evolving at warp speed.
Monetisation is still a huge problem for telcos. Where do you see them going wrong?
Too slow. Too bureaucratic. Too stuck in the past.
Telcos are sitting on a goldmine of data and infrastructure, but many still operate like it’s 1999. Meanwhile, tech companies are eating their lunch with cloud platforms, AI, and over-the-top (OTT) services.
The future belongs to those who move fast, automate ruthlessly, and leverage AI to unlock new revenue. Telcos that don’t evolve will become dumb pipes, just infrastructure for others to profit from.
What is your approach to tackling these problems at VOX? How big are the potential financial benefits here?
Simple: AI + Data + automation = massive efficiency and revenue.
We help MNOs stop leaving money on the table. Every call, every message, every data point is a monetisation opportunity if you have the right tech. We’re turning telcos into AI-powered revenue machines, optimising every aspect of their operations.
The financial upside is huge. The telco industry is a multi-trillion-dollar space. Those who adapt will dominate. Those who don’t… won’t exist.
You’ve been incorporating AI and machine learning in your solutions for years – what’s your take on how AI can impact telcos’ monetisation efforts?
AI isn’t the future, it’s the present. And if you’re not using it, you’re already behind.
Telcos have massive amounts of untapped data. AI turns that into money, automating fraud prevention, optimising pricing, and creating entirely new revenue streams. This isn’t about small improvements; it’s about rewiring the industry.
At VOX Solutions, we don’t just use AI, we build with it at the core. Our goal is simple: make AI the engine that increases telco profitability.
The telecom industry continues to change rapidly – what do you think MNOs’ business models will look like in 10 years, and what role do you see VOX playing in that transformation?
In 10 years, telcos won’t be telcos. They’ll be AI-driven digital platforms.
Voice, SMS, and data bundles? That’s the past. The future is automation, AI, Ad-tech, API, IoT and services we haven’t even imagined yet. The winners will be those who evolve into tech companies, not just connectivity providers.
VOX Solutions is making sure MNOs don’t just keep up, they lead. We’re building the AI-powered tools that will redefine what a telco can be. The next decade belongs to those who think big and move fast.
Can you give examples of successful and unsuccessful MNOs? What sets them apart?
The difference between success and failure in telecom is simple: adapt or die.
At VOX Solutions, we’ve helped 20+ MNOs boost their EBITDA by over $100 million — that’s an average of $5 million per operator, improving margins by 5%. These are the MNOs that embrace AI, automation, and new monetisation strategies. They move fast, optimise aggressively, and win.
On the flip side, we’ve seen plenty of MNOs that refuse to evolve. Some claim they’ll build in-house solutions — but never do. Others just don’t bother at all. The result? Declining revenue, shrinking margins, and a slow death. If they don’t change course, they’ll either collapse or get taken over by stronger MNOs at distressed prices.
This industry doesn’t wait for anyone. The question is: will you lead or be left behind? If you’re ready to scale revenue, optimise efficiency, and future-proof your business, let’s talk.
You can learn more about Vox Solutions here