Original article Total Telecom:Read More
Interview
At the WinWin studio, Total Telecom were joined by Asitha De Costa, Division CIO of Cellcard, Ezecom, Telcotech, and Telemobile and John Zhuang, Director of Huawei’s 5G Operation and Digital Service, to discuss the digital transformation of Cellcard Telecom in Cambodia
Mr. Asitha began by outlining Cellcard’s brand and business strategy, emphasising its role as one of Cambodia’s largest telecom providers: “In terms of the business strategy, Cellcard is positioning itself to be a digital telco rather than just a legacy mobile player, where we are targeting the youth mainly in the country to enable them digitally. So that’s purely the business strategy moving forward for the business,” said Mr. Asitha.
The journey from telco to techco so far has been years in the making. The transformation extends beyond introducing digital solutions, it involves a complete overhaul of operations, from legacy technologies to advanced automation and AI-driven networks.
However, the company faces numerous changes in Cambodia’s competitive market. Tense pricing competition, frequent regulatory changes, and the need for robust Business Support Systems (BSS) and charging systems pose ongoing requirements. To stay ahead, the company is focused on ensuring its operational infrastructure can support fast product launches and ever-changing consumer demands.
One of the most critical aspects of this transformation is future-proofing for 5G and AI. Cambodia is a late entrant to the 5G space, but Cellcard is preparing for its launch this year. In a supporting role, Huawei has had a 24-year presence in Cambodia, and has invested many resources, especially over the last three year, supplying BSS solutions, strategic expertise, and digital tools.