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In a slightly confusing announcement, telecoms giant BT (EE) has today announced that their pay TV product, BTTV, will be “available from 15 October [2026]” as part of a new-ish bundle that “[brings] together TV, streaming services and premium content in one place, powered by BT’s award-winning broadband“. Except BT has had a bundled TV service for years.
The press release does a poor job of explaining what’s actually new about all this. But in recent years BT has tended to direct NEW consumer customers more toward their EE TV service (that is just BT TV, only re-branded to EE). However, in recent months the operator has been gradually working to resuscitate BT as a consumer brand (this started with BT Mobile earlier in 2026) and we suspect today’s announcement simply does the same for TV.
“The launch marks an important milestone for the BT brand, completing its connected offering across broadband, TV and mobile. Customers can now bring all three services together with a provider they know and trust, making it easier to stay connected, entertained and in control,” said BT, while claiming to be “one of the only providers” to bring live sport, live TV and streaming together in one place (quite a few TV providers and platforms can do this).