The Advertising Standards Authority (ASA) has banned a website advert for UK mobile operator Lebara after a rival provider, Vectone Mobile, complained that the company was “misleadingly” promoting “unlimited” UK minutes and texts on plans that included a Fair Usage Policy (FUP) with thresholds. The ASA has long warned both broadband and mobile operators about […]
ASA Bans Ad for Lebara Mobile Over FUP in “Unlimited” Claims
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