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Broadband and mobile provider Virgin Media (O2) has this morning published new data to reveal that Sunday is currently the busiest day of the week online for their customers, with broadband traffic 12% higher than the average day. Apparently this traffic is dominated by social media, streaming, life admin and other task involved with preparing for Monday.
The figure may come as a surprise to some as in the past it wasn’t uncommon for internet traffic over the weekend to subside slightly, with people often using the time to go out and do other things/tasks away from home with family and friends. But this may actually still be true for certain types of traffic, with Virgin Media’s data suggesting that any fall in other areas may be more than compensated for by an increase in leisure-focused traffic.
Sadly, the provider hasn’t provided a more detailed breakdown to show such differences across internet services, which would have been useful. But they do at least include a small opinion poll based on a nationally representative online survey of 1,000 UK adults conducted by Strand Partners in April 2026. Take with a pinch of salt.