Analysis by Thinkbroadband (TBB), which maintains an independent database of broadband network coverage, has called into question CityFibre’s recent claim to have covered 1 million UK premises with their new gigabit-capable Fibre-to-the-Premises (FTTP) broadband ISP network. The figure was announced earlier this month (here) and is important because it represented the completion of their first […]
Major Email Outage Hits Plusnet’s UK Broadband ISP Customers
Customers of broadband ISP Plusnet have been affected by a major email outage, which appears to have started at around 6am yesterday morning and prevented users from being able to login to their email account. Some access has been restored this morning, albeit not without plenty of new problems showing up. The provider’s service status […]
ISP Virgin Media O2 UK Kicks Off Black Friday Broadband Sale
UK ISP Virgin Media (VMO2) has today introduced a range of “Black Friday” discounts across their various ultrafast broadband-only packages, which now start at just £25 per month for a download speed of 108Mbps (average). Some of their other bundles with phone and TV have also been reduced, but not as much. New customers can […]
Connected Italy returns next week – what’s in store?
The Italian telco market is arguably one of the most interesting and dynamic in Europe. Next week’s Connected Italy conference will seek to explore the unique political, regulatory and investment context which is underpinning the roll-out of the country’s next generation broadband networks…
The Scotland 5G Centre showcases sportscast broadcast using shared spectrum
A world first stand-alone private network for sports broadcasting using shared spectrum in the 3.8 to 4.2 GHz demonstrated the potential for private networks to provide wide area connected cameras for live events.
Using a network 5G standalone design, led and engineered by the Scotland 5G Centre’s partners at the University of Strathclyde, this technology has the potential to transform the way live sport is covered and bring fans closer to the action.
The University of Strathclyde StrathSDR team partnered with BT Sport, Dorna and Vislink to bring live segments to a worldwide audience from a 5G handheld camera at the Monster Energy British Grand Prix…
UK Government Launch Bid for Seat on the UN Telecoms Council
The UK Government will today launch its election manifesto as part of efforts to secure a seat on the governing council of the International Telecommunications Union (ITU), which will give it more of a say in future standards (broadband, satellite technologies etc.) and the allocation of global spectrum (mobile etc.) etc. As part of the […]
Virgin Media O2 UK and ITV Sign New TV Partnership Deal
Broadcaster ITV and broadband ISP Virgin Media (VMO2) have today signed a new 5-year commercial partnership, which will deliver “deeper integration” of ITV’s programming, IPTV rights and features into the operator’s future IPTV based Pay TV products. As well as enabling customers to maintain access to ITV’s content. At this point it’s easy to forget […]
Welsh Gov Criticised for Removal of Broadband Availability Checker
Yesterday’s Plenary meeting of the Welsh Parliament raised an interesting point when it highlighted the Welsh Government’s removal of the superfast broadband availability checker from their Superfast Cymru page, which makes it harder for people to know which areas will benefit from the state aid supported rollout. At present the Welsh Government is still running […]
Virgin Media O2 UK Unveil First Electric Vehicles for New Fleet
Virgin Media and O2 UK (VMO2) have this morning taken the wraps off their first Electric Vehicles (EV), which will be used by their broadband ISP and mobile engineers. The company has just ordered 280 such vans (Vauxhall e-Vivaros) as a first step toward replacing their entire 4,300 strong fleet with EVs by 2030. Just […]
Is personalisation the key to enhancing customer experience?
Intent HQ’s CEO Jonathan Lakin sat down with Scott Appleton, TMT Strategy Manager at Cartesian to discuss how true personalisation can help telcos to increase their relevance with consumers and improve customer retention.
“As with any business story, the central character is always the customer and success is determined by how well the customer perceives the product,” Scott notes.
“Customers are tired of the noise of mass marketing”, observes Jonathan. However, most operators still operate in a “mass-market mode.” The need to send out campaigns to millions of customers is key but by doing this telcos risk losing their relevance and connection with the customer. “The only way to rise above the noise is to be relevant.”
Personalisation is nothing new, many telcos were working on it as early as 2010, however it looks very different nowadays. “What some of the big tech behemoths have achieved with personalisation and being relevant to a customer is on a different level in terms of investment…