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Canadian investment firm Northleaf Capital Partners, which backs alternative rural UK broadband ISP Quickline, has reportedly expressed an interest in acquiring KCOM, the incumbent broadband and phone provider for Hull, from Australian investment group Macquarie. But any deal is likely to see Northleaf pay less than £627m Macquarie did to buy the incumbent.

Quickline is currently funded by c.£500m from Northleaf, as well as c.£300m of public subsidy from four Project Gigabit contracts (here, here and here), plus c.£225m in term loans and debt guarantees from the National Wealth Fund and a £25m term loan from NatWest. At the end of 2025 their full fibre broadband network covered 200,000 premises (excluding fixed wireless coverage, which also covers c.200,000 premises – not all gigabit-capable) – mostly across rural parts of Yorkshire and Lincolnshire. The operator currently aims to extend gigabit-capable broadband to a further 360,000 UK premises.

By comparison, Macquarie Infrastructure (MIRA / MEIF 6 Fibre) acquired KCOM in August 2019 for £627m (here) and promptly began a major network expansion, while also selling off some of the company’s assets. But the operator’s dominance of their core market in Hull, where Ofcom still deem them to hold Significant Market Power (SMP), has since been significantly eroded by rival networks like MS3, Quickline, Grain and Connexin (now part of CityFibre).

According to Ofcom, rival fibre builds mean that around 70-79% of premises in the Hull Area now have access to at least one alternative network to KCOM. Despite this, the regulator recently proposed to maintain many of its controls on the incumbent and even foster greater infrastructure sharing, which won’t have helped their prospects (here). KCOM currently has c.150,000 customers (we don’t know how many Quickline has).

The situation was underlined last month after KCOM revealed a huge c. £530m write down in the value of their assets (here). Suffice to say that this helps to explain why Macquarie hasn’t really made a secret of their desire to exit the business (here), ideally before their recent efforts to restructure KCOM’s current capital structure reaches its next set of funding problems in September 2027 (here).

A new report in The Times (paywall) now states that Northleaf Capital Partners is understood to have expressed its interest in buying KCOM, albeit almost certainly for a much smaller figure than Macquarie originally paid. The cost of upgrading KCOM’s remaining customers from copper to full fibre is another issue, although they’ve been making progress on that (legacy products are due to be retired in the next 18+ months or so).

The issue of value and Ofcom regulation, given KCOM’s predicament, could make reaching a deal quite difficult (Macquarie tried to sell the operator in 2024 and failed). On the other hand, despite operating in the same parts of England, both Quickline and KCOM only have a relatively small amount of overbuild via their respective full fibre broadband networks (KCOM is mostly focused on Hull and its surrounding areas, while Quickline tends to stretch much further beyond).

At present, it remains unclear whether Northleaf’s express of interest can be turned into a formal agreement, although any deal could potentially have an impact (e.g. delay) upon Ofcom’s current strategic review of Hull’s telecoms market (here). Alternative options might involve further debt restructuring (i.e. lenders taking more control of the company) or a break-up / asset sale of the business.

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Internet and web hosting provider Freeola has introduced a special offer on their 12-month minimum term contracts for customers joining in areas covered by Freedom Fibre (FreedomTruespeed Group) or Trooli’s full fibre broadband networks, which discounts the price by between £8 and £10 per month.

For example, the discount takes their 110Mbps Freedom Fibre package down to £28.76 per month, while their top 2.5Gbps tier becomes £48.06. But this Freedom Fibre promo is only live until 18th June 2026 and connections must be live by the end of June. The Freedom Fibre network covers 412,000 premises RFS across various parts of England.

Freeola are also running a slightly longer promo on Trooli connections for 12-month contracts, which reduces them by the slightly lower value of £8 a month. For example, the 175Mbps package is now £30.16 per month and their top 2.5Gbps tier is now £50.06. This will be live until the end of the year.

At present Trooli’s full fibre network is said to cover more than 477,000 homes across the United Kingdom, including various towns and large semi-rural villages across parts of Berkshire, Buckinghamshire, Cambridgeshire, Dorset, East Sussex, Hampshire, Kent, Norfolk, Suffolk, West Sussex and Wiltshire in England. As well as bits of North Lanarkshire, South Lanarkshire and Fife in Scotland (formerly part of Axione UK’s network – here).

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A small portion of consumers connected via ISPs on CityFibre’s national UK full fibre (FTTP) broadband network, specifically some of those with a cream white coloured Nokia Optical Network Terminal (ONT) on their interior walls, are currently known to be suffering from a bug that causes a significant drop in upload speeds.

Just to recap. CityFibre’s full fibre network currently covers over 4.7 million UK premises (4.5m Ready for Service) and they aspire to reach 8 million premises in the future. Customers who have had this installed will typically receive a small ONT (or optical modem) device from either Calix (older GPON lines) or Nokia.

The ONT is usually installed inside your home or office, near to where the fibre optic broadband cable physically enters your property, and its primary job is simply to take the optical signal and convert it into an electrical one that can be connected to your broadband router via a Local Area Network (Ethernet) port.

Most of the time ONTs just work and you don’t need to think about them, but not always. Recently some broadband customers on CityFibre’s network – across multiple ISPs – appear to have been observing a significant drop in upload speeds (e.g. customers on faster than 1Gbps seeing uploads of c.100-300Mbps). Granted that’s not the end of the world and many may not even notice, but it’s still a huge fall (credits to WKDRED for first bringing it to our attention).

According to our industry sources, the issue was initially traced to the Nokia ONTs that CityFibre use, although some ISPs did still struggle to get related issues escalated and, in a few cases, it has caused multiple engineer visits before any action was taken.

So far, the network operator has been dealing with this and trying to mitigate the problem on a case-by-case basis, rather than deploying a network-wide fix, which is understood to have caused some frustrations among a few of their partners. Such an approach also means that consumers who aren’t yet aware of the issue may unwittingly continue to suffer from it.

What’s the cause?

CityFibre has confirmed that the issue, which appears to be primarily impacting multi-gigabit customers, exists, although they didn’t clarify what the cause was or when the final fix will be ready. In addition, there still appears to be some uncertainty around whether the Nokia ONTs are actually the cause or merely a closely associated symptom (CityFibre primarily use Nokia kit for multi-gig lines).

However, multiple sources have informed us that CityFibre’s own engineers allegedly said the issue stems from a configuration issue, which has been preventing Nokia’s ONT devices from fully being able to utilise their upload bandwidth (swapping those for a Calix ONT or applying a generic profile to Nokia-based connections seemed to resolve it).

A CityFibre spokesperson said:

“We’re aware of an issue affecting multi-gig upload speeds for a very small number of customers on CityFibre’s network. Our team has identified the cause, agreed a mitigation and we’ll keep our partners up-to-date as we work with our supplier and implement a permanent fix.”

The issue itself is understood to have been occurring for roughly the past couple of months. Clearly something was deployed to start this all off in the first place, although at present it’s unclear whether the blame sits more with Nokia’s kit, the way CityFibre deployed an update (incorrect configuration) or at some other point in the network.

Either way, we spoke to multiple sources and most were less than pleased with CityFibre’s handling of the ongoing issue. So, if you have a multi-Gigabit line on CityFibre then it might be worth doing a few speedtests, just to check (report to your ISP if uploads are dramatically lower than expected). But remember that problems with broadband speed can also be caused by other things (slow WiFi, network congestion etc.), so make sure to rule your home environment out as much as possible.

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Network operator nexfibre, which shares some of their parentage with Virgin Media (they harness the same build teams), has today revealed another batch of seven locations across the United Kingdom – reflecting a total investment of £12.2m and 76,600 premises passed – that will benefit from an upgrade to their latest full fibre (FTTP – XGS-PON) broadband tech.

Just to recap. Telefónica, Liberty Global and InfraVia announced a deal to acquire rival Netomnia in Feb 2026 (here). As part of that nexfibre also announced a plan to finance the FTTP upgrade of 2.1 million homes covered by Virgin Media’s old Hybrid Fibre Coax (HFC) network (i.e. those that are “adjacent” to the Netomnia footprint), with VMO2 paying wholesale fibre access fees on its customers in those homes as the fibre becomes available.

Since then nexfibre has been busy announcing a growing number of related ‘HFC to FTTP’ upgrade areas under the aforementioned 2.1m homes commitment (here, here, here, here, here and here) and today’s update adds another seven areas locations to the ones we’ve previously covered.

Latest (22nd May 2026) Nexfibre HFC to FTTP Upgrade Areas

➤ More than 11,000 homes and businesses in Thurrock, via an investment of £1.8m+.

➤ Up to 11,600 homes and businesses in East Lothian, via an investment of £1.9m+.

➤ Up to 12,000 homes and businesses in South Kesteven, via an investment of £1.9m+.

➤ Up to 17,000 homes and businesses in Calderdale, via an investment of £2.7m+.

➤ Up to 8,000 homes and businesses in West Lothian, via an investment of £1.3m+.

➤ Up to 9,000 homes and businesses in County Durham, via an investment of £1.4m+.

➤ Up to 8,000 homes and businesses in Gravesham, via an investment of £1.2m+.

As usual, nexfibre has pledged to make this network “available to all internet service providers“, which will hopefully result in them enticing more retail internet provider to join their platform at wholesale. But so far, it’s only been accessible via ISPs owned by the same group of companies, like giffgaff and Virgin Media.

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Press Release

In the coming years, the competitiveness of EU economies will directly depend on their ability to access massive computing power that is available, affordable and sovereign. The challenge is industrial, financial and strategic: enabling European companies to train, deploy and operate their AI models under controlled conditions in terms of performance, cost and sovereignty.

This is precisely the aim of the project put forward by the AION consortium.

Mobilizing French excellence to build world-leading AI infrastructure

In response to the rapid adoption of AI and the explosion in demand for computing power, AION brings together all of the critical skills required for creating new-generation European infrastructure.

The consortium leverages the complementary strengths of a wide spectrum of benchmark players covering the entire value chain: supercomputers, microprocessors, quantum computing solutions and critical infrastructure, expertise in energy, cloud platforms, sovereign AI and the development and operation of datacenter infrastructure, as well as AI deployment capabilities, investment capacity and industrial know-how.

AION will also be able to draw on a broad ecosystem made up of technological, academic and industrial partners, as well as user companies such as Le Crédit Agricole, Equans, Future4Care, GENCI, Hugging Face, INRIA, Kyutai, LightOn, Multiverse Computing, Nokia, Opcore, Quandela, PariSanté Campus, Schneider Electric, SiPearl, Sopra Steria, Verne, VSORA and ZML.

France – a strategic choice for hosting a European AI Gigafactory

France has unique strengths for hosting infrastructure of this magnitude. It has abundant, affordable, sovereign and low-carbon electricity thanks to its energy mix that is mainly made up of nuclear and hydraulic power, as well as robust digital infrastructure and recognized expertise across the whole value chain, particularly in data centers, cloud services and high-performance computing.

France has also established itself as one of the most dynamic AI ecosystems in Europe thanks to the quality of its research, the emergence of world-class tech players, and a dense pool of scientific and industrial talent. From research labs to start-ups, through to major end-user companies, it brings together the full range of skills needed to build a competitive AI industry on a European scale.

Hosting an AI Gigafactory would enable France to offer all the conditions for strengthening European tech sovereignty, accelerating AI adoption by private companies and public-sector players, and driving competitiveness and innovation.

An ambition built on four pillars

The AION consortium is based on four fundamental pillars:

• Performance: deploying world-class AI infrastructure to serve the European economy.
• Trust: reinforcing Europe’s strategic autonomy via complete control over the AI value chain – from hardware to open source software – thanks to the support of sovereign players.
• Openness: promoting the use of open source technologies, as well as partnerships to strengthen the European ecosystem.
• Responsibility: developing AI for the benefit of European research, businesses and citizens with a particular focus on containing its environmental footprint.

An open consortium to bring together the European ecosystem

The alliance announced today marks the starting point of a project aimed at bringing together all French and European players who are ready and willing to contribute to this shared industrial ambition.

“As an independent European player in data and AI, Artefact is uniquely positioned to observe the rapid growth in demand for computing power, as well as the lack of sufficient sovereign solutions. We’re technology-agnostic and our priority is to provide our customers with truly resilient solutions based on three dimensions of sovereignty: technology, operations and data. There’s no time for companies to wait – the infrastructure of the future needs to be built today. By joining the AION consortium, Artefact will be able to deploy the most ambitious AI use cases for its customers, within a fully sovereign framework, ensuring freedom, security and resilience.” Vincent Luciani, Executive President of Artefact

“It’s time to build a European AI ecosystem together, based on world-class European infrastructure and underpinned by France’s outstanding low-carbon energy capabilities. United by this ambition, we’re delighted to be teaming up with our friends at the iliad Group and the Orange group to join and steer the AION consortium, which will also be supported by other major industrial and tech players. Alongside our partners, we’re proud to be putting our industrial and financial expertise to the service of developing sustainable and resilient AI computing capacity on a large scale.” Benoît Gaillochet, Head of Infrastructure Europe at Ardian

“This initiative is particularly important for Bull in its capacity as the only player capable of guaranteeing a mostly European supply chain for AI, cloud and supercomputer infrastructure. We see AION as a natural extension of our strategic pathway, bringing additional computing capabilities dedicated to simulation and AI, developing new AI-optimized hardware technologies, and deploying our software platform and data science services to enable the production of industrial AI use cases. Through AION, we’re reaffirming our commitment to strengthening Europe’s ability to develop and operate next-generation AI and cloud infrastructure, while laying the foundations for a more resilient, competitive and independent technology ecosystem.” Emmanuel Le Roux, CEO of Bull

“Europe has everything it takes to write one of the most inspiring chapters of the AI revolution: excellence in research, industrial champions, low-carbon energy and values based on the trust and sovereignty of the European system. What was missing was the ability to bring together these strengths based on a shared project that can rise to the challenges at stake. With AION, this goal is achievable. It’s a French venture, led collectively, for the benefit of the whole of Europe. By joining this consortium, Capgemini is committing to put all of its experience and its global network to the service of a cause that is bigger than us all individually: building sovereign and sustainable AI infrastructure that is open to the entire European ecosystem. As a global leader in data and AI-powered business transformation, Capgemini has a specific responsibility in this project. Creating European AI gigafactories means offering our clients the possibility of using sovereign solutions by integrating the latest technological advances with no trade-off between performance and control. Technological sovereignty cannot be decreed – it has to be constructed, brick by brick, with the right partners. We are proud to be a part of this adventure.” Etienne Grass, Chief AI Officer at Capgemini Invent

“France has major strengths to lead the way in the development of AI infrastructure, including competitively-priced, sovereign and low-carbon electricity. With this consortium, we’re embracing a shared ambition to build a world-class European AI gigafactory based in France, and EDF intends to fully contribute to this strategic momentum for Europe.” Beatrice Bigois, Group Senior Executive Vice-President, Customers & Energy Services, at EDF

“In a world where computing capacity is becoming a lever of power, Europe cannot allow itself to depend on infrastructure designed, financed and operated elsewhere. With AION, our aim is to unite a range of leading players to build world-class European AI infrastructure based in France. AION has unprecedented technological clout, bringing together the very best of French and European digital, industrial and energy expertise, and the iliad Group intends to contribute fully to the project.” Thomas Reynaud, Chief Executive Officer of the iliad Group

“France has unique assets to shape the next chapter of European AI – front-ranking digital infrastructure, low-carbon energy, and one of the most dynamic research and innovation ecosystems in Europe. For Orange, joining the AION consortium reflects our strong conviction that Europe needs collective action to create a powerful, open and inclusive European AI to drive the continent’s competitiveness. With its sovereign cloud and trusted AI capabilities, Orange brings to this project what lies at the core of its identity: a trusted player that connects, secures and delivers sovereign digital services for companies, small businesses and individuals.” Christel Heydemann, CEO of the Orange Group

“I’m delighted that the AION initiative launched last year is continuing to gain traction and attract broad support. Within this richly diverse industrial alliance, Scaleway will focus on its core expertise of providing an open and interoperable sovereign cloud and AI platform serving businesses, researchers and public-sector players. I’m convinced that this project, which includes leaders across the entire value chain, will help consolidate the foundations of a European AI sector built on openness, control and trust.” Damien Lucas, CEO of Scaleway

The post AION consortium set to build French AI Gigafactory appeared first on Total Telecom.

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A growing amount of evidence seems to be suggesting that SpaceX may be developing a new and more rugged mini dish (terminal) for their Starlink broadband service which, as well as being tougher, may also feature a built-in battery and USB-C charging port for power (the current mini dish requires an adapter for such access).

According to several different sources (here, here and here), information extracted from the latest Firmware releases for Starlink’s service appear to make reference to a new “MINI1_RUGGED_PROD1” product, as well as other entries for “PowerSource_USBC“, “PowerSource_BATTERY“, and “PowerSource_USBC_AND_BATTERY” (new entries also exist for monitoring the battery state).

The suggestion is that we could be looking at the future launch of a Rugged Mini Dish, which may feature a built-in battery or the option to add one. At present Starlink has not announced any such products, either officially or otherwise, although it would be a useful option for the service to have. The catch is that any battery would need to be quite beefy in order to support a good level of service performance, which might add a fair bit to the cost.

Starlink currently has nearly 10,400 satellites in Low Earth Orbit (LEO) – mostly at altitudes of between c.340-550km. Residential customers in the UK previously paid from £40 a month for the ‘Residential 100Mbps’ unlimited data plan (kit price may vary due to different offers), which also promises uploads of c.15-35Mbps and low latency connectivity. Faster packages exist at greater cost, while more restrictive (data capped) options also exist for roaming users (e.g. £55 per month for 100GB of data).

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Alternative broadband network and online security provider Gigabit IQ (formerly Grayshott Gigabit) has this morning announced a strategic partnership with managed IT and cybersecurity specialist Disking IT, which should help to strengthen and expand their offerings for businesses and consumers by integrating new security solutions.

The partnership primarily aims to enable businesses to benefit from a combination of their full-fibre broadband and advanced managed security services, including proactive cybersecurity protection against malware, managed IT support and infrastructure monitoring, enhanced network resilience and more.

As part of the wider partnership, Gigabit IQ will also work alongside Disking Computers, the consumer technology division of Disking IT, to help families access safer, more secure digital experiences across both connectivity and devices.

Family consumers will thus benefit from trusted advice on secure home technology setups, access to devices and hardware optimised for modern family connectivity, improved cybersecurity awareness and digital education for households, and there are plans for future bundled solutions that combine secure broadband, protected devices, and managed support.

Mashood Ahmad, Founder of Gigabit IQ, said:

“Our vision has always been to deliver connectivity that businesses can depend on.

Partnering with Disking IT allows us to significantly strengthen our business offering by combining ultrafast full-fibre broadband with trusted cybersecurity and managed IT expertise. Together, we are creating a more secure and resilient digital environment for organisations across the UK.”

Jack Calloway, Technical Director of Disking IT, added:

“We’re excited to partner with Gigabit IQ to deliver a more integrated approach to business connectivity and cybersecurity. Organisations today need more than just internet access — they need secure, reliable infrastructure and trusted support that enables them to operate confidently in an increasingly digital world.”

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Press Release

Bharti Airtel has announced the launch of Priority Postpaid, a new service that leverages 5G slicing technology to deliver superior and more consistent experience to customers on postpaid. This service is specially built for busy customers who depend on uninterrupted connectivity for work, entertainment, or online collaboration.

For this service, Airtel has upgraded its 5G network with advanced capabilities of slicing technology. This makes the network more efficient, creates more capacity, and provides the capability to use this capacity in a targeted manner for delivery of a superior experience for Priority customers. By intelligently and dynamically segmenting network capacity, Airtel is offering a stable and dependable experience for postpaid customers, even when traffic demand is high.

Over the past year, slicing based 5G services have been launched in many countries like USA, Singapore, United Kingdom and Malaysia. Airtel’s launch is the first such launch in India, reflecting Airtel’s continued investment in building a smarter, more resilient, and future-ready digital network and reinforces its commitment to combining advanced technology with customer-centric innovation.

Commenting on the launch, Shashwat Sharma, MD & CEO – Airtel India, said, “Our focus at Airtel is on delivering meaningful innovations that enhance our customers’ experience. Priority Postpaid is our latest innovation powered by the 5G slicing technology. It provides a superior, more reliable, and dependable experience to our customers — whether they are attending a client call in traffic, or streaming at a packed concert, or booking a cab in a crowded market.”

Airtel Priority service is available for customers on all our postpaid plans. Existing customers will start enjoying the benefit automatically. Prepaid customers or customers wanting to switch to Airtel Priority postpaid can do so easily through the Airtel App or by visiting any Airtel Store.

Priority Postpaid Plans

Customers can enjoy our Priority service on any 5G SA‑enabled smartphone, with their latest software upgrades. Customers for whom an upgrade is pending, will see a pending action showing in the ‘Settings’ section of their phones. Customers can also check their phone readiness for Airtel Priority services by logging on to the Airtel App.

Keep up to date with all the latest news with the Total Telecom newsletter

Also in the news
TELUS and L-SPARK give Canadian startups access to AI supercomputer
Belden to acquire RUCKUS Networks for $1.85bn
VMO2 taps Suffolk solar farm for 10 years of clean energy

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Alternative rural broadband provider Wildanet, which is building a new 2Gbps speed full fibre (FTTP) network across rural parts of South West England, has today announced that they’re now deploying to 2,318 premises across Bude, Stratton and surrounding villages including Hersham, Grimscott and Marhamchurch in Cornwall.

The work forms part of Wildanet’s remaining Project Gigabit contract for Cornwall and the Isles of Scilly (Lot 32), which was awarded back in April 2024 (here) and originally valued at £41m (public subsidy) to connect 16,800 premises in hard-to-reach rural areas (it’s since been modified to target 14,430 contracted premises). So far they’ve already covered 3,460 of the contracted premises under this build (here).

The project for Bude is expected to be completed by late summer 2026 and this expansion will build on Wildanet’s wider full-fibre rollout, which has already seen more than 50,000 connections enabled across the region, through a combination of private investment and publicly funded initiatives.

Residents and businesses around Bude will be able to register their interest and check availability, with connections going live on a phased basis as the network is completed – www.wildanet.com/bude. We should point out that most of the town is already covered with FTTP from Openreach, so this contract is expected to focus on the more rural areas.

Simon Hughes, Wildanet Chief Commercial Officer, said:

“Bringing Cornwall’s fastest broadband to Bude is a significant milestone for us and for the local community. This expansion is about more than just faster speeds – it is about giving the town and its residents the reliable, future-proofed digital infrastructure they need in everyday life and work.

Through a combination of our own investment and Project Gigabit support we are continuing to deliver high-quality connectivity to communities that have historically been underserved. Bude is a vibrant and growing town and, as Cornwall’s homegrown broadband provider, we’re excited and proud to be supporting its future connectivity needs.”

UK Telecoms Minister, Liz Lloyd, said:

“Through Project Gigabit, we’re working with Wildanet to boost local economies here, across Cornwall and beyond – bringing some of the fastest broadband speeds in the UK to communities that were once left behind.

This is about more than faster internet. With reliable, high-speed connectivity people can build businesses, apply for better jobs and stay connected with the people and services that matter to them.”

The news, while welcome, does admittedly come shortly after Wildanet withdrew from fully completing the build on two other Project Gigabit contracts (here) for Cornwall Central (Lot 32.03) and South West Cornwall (Lot 32.02) – both originally awarded back in January 2023.

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Business cloud, IT and telecoms provider Onecom, which is backed by private equity firm LDC, has today become the latest provider to sign a deal that will enable them to harness AllPoints Fibre Networks‘ (APFN) aggregated wholesale platform (aquila) of full fibre broadband networks. Customers of the ISP will thus gain access to an expanded range of high-speed connectivity services.

The deal will give Onecom Group access to APFN’s full product suite across a wide range of bandwidths and multiple networks, including Openreach, CityFibre, BTWholesale & Sky Business Wholesale delivered via APFN’s aquila wholesale platform.

It will also provide Onecom Group’s channel-led aggregator, Onecom Partners, access to the full APFN range to its partner channel through its OneHub portal – integrated directly into aquila.

Aaron Brown, Onecom CEO, said:

“The agreement brings together our fast-moving and innovative businesses, creating new opportunities for APFN, Onecom and Onecom Partners to grow together.

The partnership reflects a shared focus on growth, simplicity and meeting customer needs, giving UK businesses enhanced choice while helping resellers served by Onecom Partners to grow their own customer bases simply and efficiently.”

Nisreen El-Kaloush, Chief Commercial Officer at APFN, said:

“We are delighted to enter this strategic agreement, bringing the speed, scale and seamlessness of the aquila wholesale platform to Onecom and Onecom Partners, empowering us to collectively grow together.

Since we launched a year ago, our UK full fibre reach has grown by 20 per cent to more than 23.6 million premises. Working with Onecom Partners will help even more businesses and resellers benefit from our products and capabilities, driving growth and simplicity in an increasingly competitive and complex market.”