Broadband ISP Youfibre, which is available to those covered by Netomnia’s (Brsk) 10Gbps capable FTTP network, has today launched a new “Loyalty Promise” for its renewing customers. The move is part of an effort to help set them apart from the market’s largest ISPs, which often hit existing customers with price hikes at the end of their term.
Under the promise, customers coming to the end of their contracts at YouFibre “will be able to choose from the same packages available for new customers“. This commitment, coupled with their current Fixed-Price plans, helps to highlight the provider’s positive attributes when compared with the biggest four broadband providers (BT, Virgin Media, Sky Broadband and TalkTalk), particularly in terms of pricing fairness.
Customers will also be notified 40 days before their contract renewal with information about Youfibre’s current deals. Otherwise, prices currently start at just £23.99 per month for their 150Mbps package and that goes up to £99.99 for their top 7000Mbps (7-8Gbps) tier, when taken on an 18-month minimum contract term with free setup.
Ryan Battle, Managing Director at YouFibre, said:
“Our customers’ broadband package prices have always been fixed during their contracts. And from now, our loyal customers will have even more price certainty as they reach their contract end, with access to our advertised offers, just like our new customers. This cements our commitment to giving a fairer deal to everyone.
If you’ve ever been frustrated, or felt cheated, by new customers getting a better deal than loyal ones, or felt robbed by mid-contract rises, we’re ready to show there is a Full Fibre broadband provider that truly looks after their customers with transparent pricing.
The price customers see on our website and sign up for is what they’ll pay for their whole 18-month contract. And beyond that, it’ll now be easy for them to see what they’ll pay when they stay with us. We’re committed to bringing our customers broadband that’s faster, futureproof, but above all, fair.”
Netomnia’s (inc. Brsk) full fibre network currently covers over 2.08 million premises across parts of more than 90 UK cities and towns, but they’re aiming to reach 3 million homes and businesses by the end of 2025. The network is also home to a total of 238,000 customers via Brsk and Youfibre, and they have an ambition to reach 1 million customers by 2028.
However, it should be noted that the network integration with Brsk hasn’t yet completed, which means that Youfibre is currently only available to 1.3 million of Netomnia’s passed premises.