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Sky UK has today published their latest bi-annual Attention Index report for the July to December 2024 period, which reveals various TV viewing figures across their network and also states that Sky Broadband customers used 19.1 billion gigabytes of data in the last six months.
According to the ‘Sky Attention Index‘ (PDF), Sky Broadband’s peak data usage has grown by 17% since the first half of last year, rising from 24Tbps (Terabits per second) to a record peak of 28Tbps on 1st December 2024. The latter was fuelled by a “blockbuster day of live sports, including Manchester United vs Everton, Manchester City vs Liverpool, and the Qatar Grand Prix“.
Meanwhile, Christmas and Boxing Day brought a wave of new devices coming online as people unwrapped their gifts and connected to the network. Sky Mobile recorded 12,000 activations on Christmas Day alone — a number usually seen across an entire week — as customers got their hands on new phones and tablets.
The report also states that Sky Mobile traffic “consistently peaked at school closing times“, as students and parents alike logged onto social media and streaming platforms. But otherwise, the report is largely focused on the viewing habits of Sky TV customers.
Ben Case, Sky’s MD of Connectivity, said:
“Delivering a best-in-class connectivity experience underpins everything we do at Sky. We know that customers want a seamless connectivity experience whether in their living rooms or on the go, so they can connect, stream and game seamlessly. What this report shows is that the demand for data has increased yet again, as more of our customers unlock the benefits of a full-fibre broadband connection. Our mission is to make Connectivity as easy as possible for our customers, bringing them the most innovative products with the fastest and most reliable speeds.
2024 was an exciting year for connectivity at Sky as we launched our award-winning mobile offer to customers in Ireland and introduced the UK’s only 24/7 switching support service from a major provider. In 2025, we look forward to expanding our full-fibre footprint even further, pairing our strong existing relationship with Openreach with our new partnership with alt-net CityFibre.”