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Mobile provider Superdrug Mobile, which is a virtual operator (MVNO) on Three UK’s national network, has today kicked off April 2025 by bucking the industry trend of annual price hikes and instead discounting the prices of several 4G and 5G capable SIM Only plans.
In short, the virtual operator has lowered its prices until 20th May 2025, meaning customers who order before that can now get 30GB of data for £7 per month (previously £10) or unlimited data for £16 per month (previously £20) – lasting for 12 months (it’s a no-contract plan, so you can still cancel anytime). Each plan includes unlimited UK calls and texts, Wi-Fi calling, 5G support, 12GB of EU roaming data, no exit fees, no minimum contract, and any unused data on the 30GB plan can be rolled over.
Superdrug Mobile also has some exclusive benefits, including Health and Beautycard points when signing up, double Health & Beautycard points on all Superdrug purchases and auto enrolment into the Superdrug VIP rewards scheme which gives customers exclusive deals and discounts every month.
Superdrug Mobile’s Senior Business Manager, Vikki Nye, said:
“At Superdrug Mobile, we love giving back to our customers, who we know are feeling the pinch, by creating more affordable sim-only packages that provide flexibility and perks that can’t be found anywhere else. While Ofcom has banned mid-contract price increases based on inflation, networks can still include price increases within their contracts, providing this is clearly detailed when customers sign up online or in-store.
We know people now more than ever need to plan their budgets and cut costs where possible, which is why we’re cutting costs on our sim-only packages. Not only that, but customers benefit from the exclusive Health and Beautycard points and offers, saving customers even more money.“