Mobile operators Three UK and O2 (Virgin Media) have today announced that they’re partnering with the cloud communications platform, Sinch, to make RCS Business Messaging (RBM) available on iOS (Apple iPhone, iPad etc.) for their customers – previously this was only available to Android based phones and devices.
The announcement, which comes shortly after Three UK introduced support for regular Rich Communications Services (RCS or “Enhanced Chat“) alongside the iOS 18.2 update (here), means that users of RBM will also benefit from real-time, personalised two-way interactions, as well as new interactive features (i.e. videos, carousels, and branded content) and secure communications (i.e. verified sender identities, branded messages, and other built-in security features).
The adoption of RBM on iOS by the two operators also extend to their respective Mobile Virtual Network Operations (MVNOs), with Tesco Mobile and Giffgaff both being named in the announcement.
Nicklas Molin, Executive VP of EMEA at Sinch, said:
“This is what the future of messaging looks like. Partnering with Three UK and Virgin Media O2 is a big step forward in delivering richer, more engaging interactions between businesses and their customers. Together we are making it easier than ever for brands to connect with people in ways that feel personal, secure, and impactful.”