Cyta Selects Netcracker for a Full-Stack BSS and OSS Deployment in a Wide-Ranging Digital Transformation Program

WALTHAM, MA — September 10, 2024 — Netcracker Technology announced today that Cyta, the leading telecommunications provider in Cyprus, has chosen Netcracker to deliver a full-stack IT deployment as part of a large-scale digital transformation. Cyta, which provides a wide range of services to residential and business customers, has built an island-wide 5G network and made a significant investment in fiber, necessitating the upgrade from a legacy IT infrastructure to a modern BSS/OSS platform in order to monetize its network and deliver exceptional experiences.

Netcracker Digital BSS and Digital OSS, part of the flagship Netcracker Digital Platform, form the foundation of an overarching transformation that will help Cyta shift away from an inefficient system that was inadequate for a next-generation network. The program will bring significant results to the consumer and business segments, including improved internal efficiencies, faster time to market and an enhanced customer experience.

“We are delighted to enter into this important agreement with Netcracker to evolve our critical BSS and OSS processes and give us the ability to maximize our investments in fiber and 5G while delivering the services and support our customers expect and deserve,” said Andreas Neocleous, CEO at Cyta. “We were impressed with Netcracker’s solutions and delivery record and look forward to a meaningful and successful partnership.”

“Netcracker is extremely proud to work with Cyta on this significant digital transformation program,” said Benedetto Spaziani, GM at Netcracker. “As Cyta modernizes its infrastructure to evolve its product and service offerings, improve customer experience and broaden its coverage, we are excited to enable this important program as a trusted partner.”

About Netcracker Technology

Netcracker Technology, a wholly-owned subsidiary of NEC Corporation, has the expertise, culture and resources to help service providers around the world transform their businesses to thrive in the digital economy. Our innovative solutions, value-driven services and unbroken delivery track record have enabled our customers to grow and succeed for more than three decades. With the latest technological advancements in key areas including 5G monetization, AI, automation and vertical industries, we help service providers to reach their transformation goals, advance their telco to techco evolution and realize business growth and profitability. To learn more, visit www.netcracker.com.

Media Contact

Anita Karvé
Netcracker Technology
MediaGroup@Netcracker.com

Connected Britain 2024: which tracks are right for me? 

News 

Connected Britain 2024 is set to be our biggest event to date, featuring over 7,500 attendees, 350 speakers, and 2,000 organisations from every aspect of the UK telecoms sector and beyond 

Connected Britain is the UK’s leading digital economy event, featuring 12 tracks full of specialised sessions spanning everything from fixed line and mobile broadband to local connectivity initiatives and regulatory discussions.   

Let’s take a closer look at some at what the tracks below. Don’t forget, last minute tickets are still available – register here today! 

Connected Keynotes: 

Where is the UK connectivity sector headed? How can the UK position itself as a technology leader? How is digital infrastructure benefitting communities and businesses across the UK? What obstacles lie ahead for delivering ubiquitous connectivity and how does the industry overcome them? Find out at the Connected Britain keynotes. 

 

Digital Britain: 

In an increasingly digital world, the future of work is changing. New skills are needed, new mindsets, new partnerships. Is the UK taking the right steps to close the “skills gap”? What is needed both from government and the private sector to ensure that the UK remains a technology and business leader? 

 

Connected Networks:
New for 2024, the Connected Networks Stage will explore strategies for building, expanding, and future proofing communications infrastructure whilst also exploring the technologies which are driving innovation. 

 

Connected Infrastructure:
Digital connectivity is the cornerstone of the UK’s ambitions when it comes to intelligent transport system, smart utility networks, EV charging and more. The potential is huge, so how can the UK capitalise on these exciting opportunities? 

 

Gigabit Britain:
Taking strategic look at the commercial and regulatory context for the deployment of next-generation communications infrastructure in the UK. Gigabit Britain is the best place to learn about the state of play for the fixed and mobile sectors whilst also understanding what new technology opportunities might be around the corner. 

 

Project Rollout: 

Focussing on the realities of building communications infrastructure. Key themes will include the technologies enabling network rollout, engineering strategies, supply chain issues and public-private partnerships. 

 

Connected Society: 

Keeping people connected has never been more important. Tackling the digital divide, promoting digital inclusion, developing the provision of digital public services, providing support for those who need it most is crucial to delivering a more connected and inclusive Britain. 

 

Smart Britain: 

Smart Britain will focus on the delivery of smart places, the growth and regeneration of the UK’s cities, towns, and rural communities, and shine a spotlight on the key stakeholders who are shaping these developments. 

 

Connected Industries: 

From manufacturing to logistics, from healthcare to the creative industries, next-generation communications infrastructure is enabling exciting new use cases. Connected Industries will bring together CSPs, technology providers, enterprises, and the public sector to explore how cross-sector partnerships and connectivity are driving innovation. 

 

Connected Enterprise: 

From SMEs through to large-scale enterprises, the demands of private and public sector enterprise customers are constantly evolving. Connected Enterprise will explore the evolution of the UK’s enterprise market, the technologies that are re-shaping B2B communications as well new products and services. 

 

Local Authority Showcase: 

Local authorities are the driving force behind the innovative technology projects and trials which are underway across the UK to solve key challenges covering everything from mobility to housing, from healthcare to town planning. The Showcase Stage is a platform for digital champions from across the UK’s public sector to share their successes as well as their challenges and to learn from their peers. 

 

Innovate Britain: 

The Innovate Britain stage will offer a celebration of innovation. Startups will have chance to pitch their idea to potential investors, partners, and customers. Investors, accelerators, scaleups and SMEs will share their insights into the keys for business growth and success. 

 

Tech Britain: 

Tech Britain will delve into the latest innovations in the technology sector and what exciting new opportunities these developments unlock for businesses. 

 

Connected Britain 2024 promises to be bigger and better than ever before.  

Taking place THIS WEEK, 11-12 September, it’s not too late to grab your tickets.   

Visit the Connected Britain website to reserve your place now   

 

Connected Britain 2024: Day 2 Keynote spotlight

News 

Connected Britain 2024 is just around the corner and, with just days left to go, it is only fitting that we highlight some of our amazing keynote sessions, featuring some of the biggest names in the UK telecoms industry. Here is what’s on offer on the keynote stage on day 2:

Day 2 – Thursday 12 September 

Keynote interviews:

Discussions with some of the industry’s biggest names, including: 

Dana Tobak CBE, Founder and CEO, Hyperoptic (10:10) 

Amber Pine, Managing Director, Connectivity, Sky (10:20) 

 

Panel discussions:

Understanding the UK’s connectivity needs and challenges from the local leaders driving change (09:00) 

This panel will explore the following questions: 

What are the strategic priorities of regional leaders from across the UK and how can these be supported with digital infrastructure? 

Understanding the role of local authorities of connectivity enablers 

How is government funding being used in connectivity projects and pilots across the UK? 

Examples of successful collaboration between the public and private sector to drive innovation and socioeconomic growth across the UK 

Speakers: 

Raj Kalia, MD, Arkal Limited (moderator) 

Theo Blackwell MBE, Chief Digital Officer for London, GREATER LONDON AUTHORITY 

Anthony Okereke, Leader, Royal Borough of Greenwich 

Sarah Eynon, Broadband Programme Director, Scottish Government, Digital Connectivity 

 

Accelerating innovation and connecting communities in Greater Manchester (09:40) 

This panel will discuss the following topics: 

Dissecting the roles of the private sector and social housing providers in tackling the biggest challenges to connect Britain. 

Exploring how we can utilise investment in digital infrastructure to build better standards of digital equity and connectivity to benefit citizens in a sustainable, accessible and collaborative way. 

Building on the lessons learned from Greater Manchester Social Housing Digital Inclusion Pilot and the opportunities to think differently and innovative to helping UK citizens to thrive- particularly where the cost of living is widening gaps for economic participation. 

Speakers: 

Moderator: Phil Swan, Director for Digital, Greater Manchester Combined Authority 

Charlie Norman, Chair, Greater Manchester Housing Partnership 

Thomas Poad, Public Affairs Manager, Virgin Media O2 

James Prowse, Regional Manager – Social Housing, Hyperoptic 

  

Presentations and updates

Connectivity, Data, AI and winning Epic Races (10:30)

Speaker: 

Tim Vaesen, Commercial Director, United Autosport 

Ministerial Keynote Address (13:15)
Speaker 

Sir Chris Bryant MP, Minister of State for Data Protection and Telecoms, Department for Science, Innovation and Technology will address the keynote stage audience about the new Labour government’s plans for the UK connectivity landscape. 

Connected Britain 2024 promises to be bigger and better than ever before. It’s not too late to join us! Last minute tickets are available here 

Product Quality the Key

Viewpoint

It’s all too easy to overlook the fact that the quality of the network depends on the quality of the fibre cable, points out Richard Moyes, Digital Solutions Business Director at Prysmian

In building an effective digital infrastructure the hero of the network is (or should be) the fibre optic cable. As it generally accounts for only a fraction of the cost of installing a high-speed broadband service, however, it can be regarded as a commodity. It shouldn’t be: product quality and innovation are essential for the roll-out and long term performance of the networks currently being built.

Let’s focus on one issue that is slowing the installation of new connections: crowded ductwork. Many, if not most, new networks in urban areas rely on existing infrastructure and the competitive nature of fibre rollout means that already crowded ducts are pushed to capacity by overbuilding.

Overbuilding is not going to disappear: there are already 4.4 million overbuild premises (14% of the UK market) where both alt-net and Openreach services are available.

Market analysis for the Financial Times found that network operators collectively have plans to connect to around 80 million premises, in a nation with a total of 32 million premises. This indicates how many operators are likely to be targeting the same premises. It also points to a lot more fibre being installed, placing further pressure on already crowded ducts, particularly as the installation of new poles is becoming increasingly problematic.

Prysmian’s innovative response to duct overcrowding has been to steadily reduce the diameter of its fibre cable. Its Sirocco Extreme 864f microduct is its most recent advance. This novel cable has 864 fibres housed within a 9.8mm diameter cable providing a fibre density of 11.5 fibres per square millimetre. Importantly, it is possible to install this fibre in ducts with as little spare capacity as a 12mm diameter void.

In addition, this high-density fibre is ideal for use with innovative installation techniques such as overblowing, enabling it to be installed in quickly and easily in already crowded ducts with the additional benefit that it helps minimise access requirements.

Once installed, the network has to operate efficiently. With increasing reliance on digital technology, the consequences of disruption become more significant, meaning that the quality of the products and technologies used to build the networks should never be compromised.

Digital networks are made up of various elements, each with different expected lifespans. Terminal equipment, for example, is expected to last for three to five years; active equipment for around 10 years; while the passive fibre optic cabling forming the infrastructure’s backbone is expected to be operational for a minimum of 30 years and likely as long as 50 years. As part of its development of the Scirocco cable family, Prysmian carried out accelerated aging testing to demonstrate the product’s 50 plus year operational life

Crucially, this digital backbone is being built and will be maintained by privately funded commercial entities. The challenge they face is in selecting a fibre optic cable to deliver the optimum balance between performance and economic criteria.

The passive fibre infrastructure represents the most significant element of the overall cost of a network build. While this CAPEX is an important initial outlay, OPEX will be incurred repeatedly over the network’s lifetime, so it is essential for a provider not to give too much priority to reducing investment costs at the expense of operating and maintenance costs.

What’s more, replacement of this passive infrastructure will be even more costly, particularly where access to underground or aerial cables is difficult, and a network is live with customers connected.

Fibre longevity and long-term performance are the result of quality. Fibre quality will become increasingly important as the UK network market matures, and successful alt-nets seek to consolidate their position in the market with acquisitions. Organisations looking to merge with, or to acquire another network, would be wise to look closely at their potential liabilities, including the expected lifespan of the installed fibre infrastructure.

That said, it is up to network providers to decide on an appropriate fibre optic specification to give certainty of quality and performance. The International Telecommunications Union (ITU) addresses system interoperability while international standards organisations such as the International Electrotechnical Commission (IEC) and the International Organisation for Standardisation (ISO) are responsible for specific performance and testing regimes.

Fibre quality is the result of more than 150 parameters, so how can network providers be sure that a particular manufacturer’s product is robust and of appropriate quality?

Europacable is the association representing Europe’s leading cable and fibre optic manufacturers. To ensure the quality of members’ products, the association has introduced a Charter, which requires an organisation to be committed to the principles and objective of ethical, sustainable, and high-quality cable development and manufacturing.

As a signatory to the Charter, Prysmian is committed not only to meeting the basic requirements of the law but also is committed to continuous achievement in the areas such as product compliance and innovation, health and safety and environmental performance. And, if further evidence were needed, Prysmian’s innovative Sirocco Extreme 864f microduct cable is proof of the company’s commitment to this charter, to quality and to innovation.

Broadband ISP Quickline Expands Senior UK Management Team

Alternative network operator and ISP Quickline, which is deploying gigabit-capable Fibre-to-the-Premises (FTTP) and 5G powered fixed wireless access (FWA) broadband networks across rural and semi-rural parts of the North East and Midlands of England, has today appointed three experienced executives to support its growth.

Just to recap. Quickline is currently being supported by funding of c.£500m from Northleaf Capital Partners, as well as c.£296.4m of public subsidy from Project Gigabit (here, here and here), some £225m in term loans and debt guarantees from the UK Infrastructure Bank (UKIB) and a £25m term loan from NatWest.

PICTURED (L-R): Julia Dettmar, Julian Burton, Sean Royce, Dan Hague.

The provider’s original ambition was to cover around 500,000 premises in rural and semi-rural areas across Northern England and beyond with “ultrafast broadband” – via both FTTP and wireless technologies – “by 2025” (here). Some 200,000 of those rural premises were due to be tackled by their wireless network, with the rest coming from FTTP.

However, since then they’ve secured £296.4m worth of public funding via Project Gigabit, which will bring full fibre broadband with public funding to almost 170,000 premises in mostly rural areas, which rises to 360,000 when you include the provider’s complementary commercial build.

In order to support this, the provider has today appointed three new experienced executives. Firstly, Julian Burton takes up the newly created position of Chief Revenue Officer (CRO). Julian has previously held senior commercial and sales roles at companies such as Digicel, O2, Tesco, CPW, and Vodafone.

In addition, experienced solicitor Julia Dettmar, who previously worked at Cable & Wireless and Vodafone UK, has been appointed into the role of General Counsel and Company Secretary. Finally, Dan Hague has been appointed as Project Gigabit Delivery Director – before this he held senior positions at GoFibre, Hyperoptic, Cityfibre and Openreach.

Sean Royce, CEO at Quickline, said:

“As we continue to scale up the business it is imperative that we have the right team in place to lead the way through our next chapter of growth. These appointments of highly experienced executives, which were made ahead of our Project Gigabit wins, position us well for the future. I am delighted to have Julian, Julia and Dan on board to help steer Quickline through the next exciting part of our journey.”

ISP Sky Business Gets Access to ITS’ UK Full Fibre Network

Broadband ISP Sky Business (Sky UK) has today announced that they’ve signed a new long-term agreement that will enable them to sell packages to businesses over the new full fibre network being built by the ITS Technology Group, which operates wholesale full fibre broadband and Ethernet networks (“Faster Britain“) across urban parts of the UK.

The move, which could be seen as a complement to Sky’s recent deal to harness CityFibre’s new FTTP network (here) for their residential focused Sky Broadband division, means that Sky Business will now be able to launch business Ethernet services using the ITS network. The ITS network is currently claimed to be ready to serve more than 25% of all UK commercial premises (465k business/commercial premises).

The partnership builds on the success of the existing relationship Sky Business and ITS forged in 2020, which allows ITS to deliver business connectivity services using Sky’s infrastructure.

Damian Saunders, MD of Sky Business Hospitality & Wholesale, said:

“Sky Business’s new partnership agreement with ITS will enable us to expand our reach and introduce an exciting new offering to deliver a robust network experience for more businesses across the UK.

This means we are now uniquely positioned to provide our customers with a broader, combined infrastructure, underpinned by the best of both networks and our best-in class service wrap.”

Daren Baythorpe, CEO at ITS, said:

“We are delighted to forge this new agreement with Sky Business which creates a reciprocal relationship, building on our existing partnership. We have invested heavily in our full fibre infrastructure which has been designed and is being rolled out specifically to serve businesses across the UK. Driving business full fibre uptake through Tier 1 partners is at the heart of our growth strategy as we work towards our ambition to be the UK’s best option for last mile business-grade connectivity.”

At present there’s no indication that Sky will be using ITS’ network for residential broadband packages, only business Ethernet solutions.

INCA Seeks to Standardise Wholesale Full Fibre Among UK Altnets

The Independent Networks Co-operative Association (INCA), which represents many of the UK’s alternative gigabit broadband builders, has today launched a new initiative that aims to “standardise wholesale fibre” networks and thus make it easier for retail and business ISPs to purchase services from operators.

Some 30 alternative networks are currently backing INCA’s Wholesale Standards initiative, which seeks to create a “homogeneous standard” that can ease the process for ISPs to purchase services from altnets, particularly in regions where such operators have deployed full fibre (FTTP) broadband networks and Openreach will not cover in the short to medium term.

The initiative is said to have been in the works for some time, but has only recently gained significant momentum. Key contributors include Altnets operating wholesaler networks, Altnet and traditional ISPs along with OSS/BSS software vendors. The initiative will endeavour to lower the practical, commercial and technical barriers to doing business at this level.

The program is structured around three critical workstreams, each addressing a key aspect of the Wholesale Standards initiative:

The Three Key Workstreams

1 – Regulatory:
This workstream is focused on aligning the initiative with Ofcom’s ongoing Telecoms Access Review (TAR) consultation. The group provides guidance and regulatory direction to ensure that the standards being developed comply with the latest regulatory requirements and support a fair and competitive marketplace.

2 – Commercial:
To facilitate the adoption of Wholesale Standards, this workstream has developed a draft framework contract designed to serve as an “off-the-shelf” agreement. This standardised contract addresses all key commercial aspects, significantly reducing the effort and complexity associated with negotiating multiple bilateral agreements.

3 – Technical:
The technical workstream is tasked with defining a unified set of message flows, data models, and APIs. These standards will be supported by multiple BSS (Business Support System) suppliers, enabling ISPs and Altnets to interconnect more efficiently on a common platform. This commonality streamlines operations and fosters easier integration across the industry.

The work on wholesale standards is also somewhat complementary to INCA’s similar work-stream on infrastructure sharing, which focuses more on creating a standard framework for passive infrastructure access to reduce the need for new cable ducts and poles to be built (i.e. fewer street works and lower build costs, as well as fewer related gripes from the residents).

James Warner, CEO of FullFibre, said:

“Lowering complexity and cost, to enable National ISP’s to consumer services from Altnets more easily, is vital to help sustain long term infrastructure competition in the market. By developing common standards, we can achieve this and help the scale players to help themselves in providing the best options available to consumers.”

Guy Miller, CEO of MS3 Networks, said:

“The UK has moved on from one or two underlying network suppliers and is starting to enjoy what competition and innovation brings. It is critical however that these alternative networks are standardised to allow easy access for retail ISPs to take advantage of this and ultimately provide better quality and value to homes and businesses around the country. MS3 is proud to be part of this initiative.”

Over the years we’ve seen plenty of retail broadband ISPs highlight the extra costs and complexity with needing to onboard new networks, which can be very tricky to overcome for those networks with more of a wholesale-only focus.

Suffice to say that anything able to reduce the cost and complexity of onboarding, such as through shared standards, is obviously something that’s going to be of benefit and helps to make the commercials more attractive to retail ISPs.

Three UK Launch Outdoor Hub Router for 5G Home Broadband

Mobile operator Three UK has today done something a bit different by introducing a 5G Outdoor Hub option for their Three Home Broadband service, which as the name indicates is a mobile router that you “self-install” on the outside of your home in order, we presume, to hopefully get a better 5G mobile signal and thus performance.

Consumers can already buy external routers for mobile broadband connections via third-party brands, although they can be quite expensive and require some additional skills (DIY and IT/Networking) to deploy (we also prefer the Router + External Antenna combo). The advantage of Three UK doing one is that it will come pre-configured and that helps to simplify the installation, but you’ll still need some skills to do the DIY side properly.

NOTE: Three UK allows you to deploy this via four options – a “temporary” stand (pictured), wall mounted, pole mounted or window mounted; depending upon your needs / location.

The other difficulty for things like this is that you still need to wire them up to power, which when deployed externally will often mean drilling holes through walls – unless you’ve got an external power socket that remains well shielded during wet weather and is positioned close enough to where you mount the Hub (usually at the highest point available / accessible).

Speaking of wires, the 5G Outdoor Hub also comes with one of Amazon’s eero 6 WiFi routers, which naturally goes indoors and that’s of course another device you’ll have to wire up to the Hub. By the looks of it, the power and Ethernet (LAN) connection is handled via a single PoE cable and adapter (Power over Ethernet), so you’ll need both a spare AC plug socket for the Hub and one to power the eero router too – see the user guide.

As usual, Three says customers taking a package with this device “can expect average download speeds of 150Mbps“, but the reality is that this will vary depending upon your location and a variety of other factors (e.g. device placement, capacity at the local mast, spectrum bands used etc.). Suffice to say that your mileage may vary, a lot.

At present we could only see one ‘Outdoor Home Broadband‘ plan available, which costs from £24 per month on a 24-month term and that price will increase by £2 per month from April 2025. The first 6 months are currently also being offered at half price.

SCCI’s Perspective on the Challenges of Broadband Upgrades for MDUs

Recent discussions, largely driven by Openreach, are pushing for regulatory changes to ease access to Multi-Dwelling Units (MDUs). In response, the Department for Science, Innovation and Technology (DSIT) has sought input from internet service providers (ISPs), but there has been little representation from freeholders.

With over 35 years of experience working with both freeholders and full-fibre ISPs, we have a unique insight into the barriers to fibre broadband delivery in MDUs. This experience has led to the development of the following solutions:

NOTE: This article is a special Guest Editorial for ISPreview.co.uk, which has been written by Steve Chesterman, the Operations Director of SCCI Alphatrack (SCCI Group), a specialist in the design, supply, installation and maintenance of highly innovative Fibre, Media and Fire Life safety systems. The views of this author are their own and may not represent those of this website.

4Fibre: A neutral, shared full-fibre network supporting multiple providers over a single installation.

Fibre Assist: Helping freeholders navigate fibre deployment across their entire portfolio.

We believe it’s critical to distinguish between “upgrading” and “installing new infrastructure.” The installation of fibre is a complex process that involves significant safety considerations, such as asbestos management, fire safety, and resident impact. The term “upgrade” oversimplifies what is essentially the creation of a new network.

Freeholders must maintain control over access to their buildings, ensuring work is done safely and to a high standard. ISPs, focused on speed and cost, may take shortcuts that compromise safety and long-term viability. If ISPs are granted automatic rights, how can freeholders ensure the safety and integrity of their buildings?

Openreach’s push for automatic rights (here and here) stems from underestimating the complexities of MDU installations, particularly in areas where other ISPs have already deployed, sometimes poorly. Altnets have been navigating these challenges for years, and changing the law to favour one player is unfair to those who have worked within the current framework.

Paragraph 17 of the Electronic Communications Code (ECC) outlines the conditions for upgrading and sharing infrastructure, stating any changes must have minimal impact on appearance and impose no additional burden on property owners.

However, upgrading and installing fibre are vastly different. Installing a new fibre in some MDU’s can take up to 10 weeks – demonstrating how misleading the term “upgrade” can be. We believe freeholders should retain the right to decide what happens on their property. Loosening planning rules could lead to serious financial and legal consequences.

Instead of focusing solely on upgrade rights, the government should promote shared, neutral networks like 4Fibre, which allow multiple ISPs to use a single installation, reducing the burden on freeholders and accelerating fibre deployment.

The Electronic Communications Code already supports shared networks, stating operators have a legal duty to share apparatus whenever practicable. Shared networks should be a government priority alongside upgrade rights.

We are committed to breaking down barriers to fibre deployment and would welcome further discussions on the key differences between upgrading and new fibre installations. We’ll be at Connected Britain, feel free to stop by stand S131 to talk all things fibre!

Want a New Mobile Phone Every Year? Vodafone UK Says Xchange It

Mobile operator Vodafone UK are launching a new service called ‘Xchange‘, which they say will let customers exchange their phone for a new one every year on a 24-month Phone Plan (or a year early on longer plan lengths), with no early upgrade fees and nothing left to pay on their old Phone Plan. Just remember to send your previous phone back in “good condition“.

At the time of writing, the web page for the new service currently still says it’s “coming soon” (it’s unclear precisely when it will go live) and that Xchange is currently only available on “the iPhone 16 series and pristine refurbished phones” (the iPhone 16 was only soft launched yesterday).

NOTE: Vodafone refurbishes or resells 97% of phones they receive back, with the rest recycled.

The pledge of there being “no early upgrade fees and nothing left to pay” on old Phone Plans when customers exchange does also come with a caveat – it’s only applicable when customers upgrade to a new Airtime and Phone Plan (i.e. keeping you tied to the operator), and of course comply with the Vodafone’s Xchange terms and conditions.

Rob Winterschladen, Consumer Director of Vodafone UK, said:

“We’re launching Vodafone Xchange allowing customers to get a new smartphone every year. There’s no early upgrade fees or costs to Xchange, customers simply return their existing phone, and they’ll be nothing left to pay on their old phone plan. It’s really that simple.

This, combined with the UK’s only Lifetime Service Promise, means we are offering customers market-leading choice when it comes to their mobile phone. Whether that is getting a new phone every year or keeping their existing phone for longer, Vodafone offers something for everyone. Another great example of why we are The Nation’s Network.”

The operator adds that they’re the “only network provider that gives customers the full value for their phone when they exchange“. If a customer’s phone value exceeds the balance remaining on their Phone Plan, Vodafone says they will credit them back the difference, helping them save on their new plan.

Vodafone Xchange

· Get a new phone every year – On 24-month Phone Plans – or a year early on longer plans.

· 0% APR Phone Plans – Xchange is included with selected new and refurbished phones, on 0% APR Phone Plans up to 36 months and, with the choice of flexible upfront costs.

· No additional costs – No early upgrade fees and nothing left to pay** on old Phone Plan when customers exchange.

· Full value for your phone – If a customer’s phone value exceeds their Phone Plan balance when they exchange, Vodafone will credit the difference – the only network provider to do this.

· Give an old phone a second life – Vodafone refurbish or resell 97% of phones they receive back, with the rest recycled.