Original article ISPreview UK:Read More
Rochdale-based UK ISP Zen Internet has today announced the launch of a new capability for their Partners called Simple Switch, which is being introduced “at no additional cost” and makes it easier to migrate broadband customers without needing to reconfigure router usernames and passwords in “most scenarios“.
Simple Switch is available by default across new broadband orders, upgrades, and migrations. It allows Zen’s channel partners (e.g. other retail ISPs) to continue using their existing order process through The Fibre Hub, which is Zen’s wholesale platform for aggregating multiple alternative fibre networks, while moving customers more quickly, reducing manual configuration, avoiding unnecessary engineer visits, and lowering the risk of provisioning errors.
Switching ISPs normally involves connecting up to a new router and manually updating the username, password and sometimes other credentials in order to get online. But Simple Switch works by automatically recognising the broadband circuit being used and then applying the correct authentication behind the scenes. This makes both individual and bulk migrations between ISPs a lot simpler and thus cheaper.