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Broadband, phone and TV provider Virgin Media (O2) has this morning launched a new Smart Search feature – available to all customers of their Virgin TV 360 or Stream (pay TV) boxes, which is essentially an AI-powered content discovery feature that helps viewers search for programmes using everyday language (i.e. how you naturally speak).
Virgin’s solution is said to be powered by AI and natural language technology, which means it can understand conversational requests, so whether you’re looking for something to suit your mood or a film starring a favourite actor, viewers can discover content through a more intuitive experience.
“Viewers simply need to activate voice search via their remote and speak their request and Smart Search will deliver relevant recommendations in seconds,” said the announcement. The use of an AI-powered voice search tool isn’t a new idea for pay TV platforms and indeed Sky’s most recent OS 2.0 software (firmware) recently introduced something similar.